Here's an example of three versions of the same logo.
All three of these were included in this logo package: 1) full color with gradients, 2) 2 color solid, and 3) solid black/white. The final logo package included each of these in different useful formats such as PNG, JPEG, PDF.
All three of these were included in this logo package: 1) full color with gradients, 2) 2 color solid, and 3) solid black/white. The final logo package included each of these in different useful formats such as PNG, JPEG, PDF.
Why should my logo be built as a vector file?
- Vector files can be enlarged to any size without losing quality.
- You'll never need to dig for an appropriate logo again for a printer or vendor for reproduction. Just give them the package.
- The logo can be saved out to any format from the original vector file.
- Vector files are fully editable to fit any vendor specifications. (ie. Full color CMYK, RGB, spot colors, or solid black/white as needed.)
- This is the modern equivalent of the classic camera-ready art.
Give us an idea of what your goals are for us to best meet them.
What's in a Logo Package?
ALSO SEE:
LOGO DESIGN PORTFOLIO
LOGO DESIGN PROCESS
Whether you need a new logo design from scratch or if you already have a design, but it's low resolution jpeg, consider having a logo package done with it built in a vector file as the source file. See side bar of "Why does my logo have to be built as a vector file?"
Your logo package would include the original vector source file created in Adobe Illustrator (AI), a PDF that's also vector, as well as raster JPEGs and/or PNGs that you can place in Word Docs, emails, website listings, etc.. They would come in 3 folders... CMYK (for print), RGB (for web or TV), and flat black/white for things like a 1 color imprints on specialty items. You may also want a two-color version using the Pantone Matching System that all printers go by for color matching (also known as spot colors) in case you ever need it reproduced in just two colors rather than all of them.
The original vector file can be modified and enlarged to any size (without loosing quality) for different uses. All the other formats can be created from it.
You'll never be strapped for a logo again, and printers will love having this package, as well as sign companies, banner companies, publications, tshirt companies, specialty item printers, ad designers, publishers, etc. Just give them the AI vector file if you're not sure which format they need. They'll love it & it will look great!
