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Website Design & Information Architecture

Information Architecture is an accurate description of what website development entails, considering how a website presents itself. It's a piece of property and a store front... it's your company's presence on the web. It's also a marketing vehicle, source of information and a method of communication.

The look of your site is just part of it, and that's my specialty. I've worked on complex sites with teams of project managers, writers & programmers, although I've worn all hats on many sites.

Here are few of the questions to help define what your online property will be.

  • What are your business goals?
  • How can we help achieve those goals through your online storefront or presence?
  • Who is your market?
  • Why are they coming to you?
  • What are they looking for?
  • How will they find you?
  • What tools do you want to offer them to accomplish their mission?
  • How will they "walk" through your site and what kind of experience do you want them to have?
  • What do you ultimately want them to do?

GUIDE TO
GETTING STARTED

Download this helpful
survey to help us
determine your
website requirements.
(pdf)



  • How can we use your website to make your business more efficient?
  • What will your onlline business look like?
  • How can we tie it in to other marketing efforts?

Once we get a picture from the answers to such questions, we start building an "elevation" of what the website will look like. We develop a site plan... define the navigational architecture and how the site will be structured with some possible solutions to help you achieve your goals. Depending on your needs, most likely your site doesn't have be created from scratch. It may just need a custom skin for Weebly or WordPress, and use the existing tools in those environments. This saves both time and money!

Next thing you know you'll be breaking ground on your new website. Depending on the complexity of your site, this process can be completed between 3 weeks to 3 months.

Contact me any time for a personal consultation.

352-978-6754
or email me.




 

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