Our focus is on creative problem solving that addresses how a product or service is presented in all its visual forms... from logos to print to web design. Depending on the project, here are several questions to ask in this process:

What is the business, its product or service, the benefits of it, its customers, its competition and its goals? Who is the target market? What are you trying to achieve?

Getting into the mind of the end customer and making a connection with them that builds a relationship with them and draws results; that's where design really goes to work for the client. Then it's just the application of a solid understanding of graphic design, advertising, technology, production, and useability. In addition to conceptual and strategic thinking, I'm well seasoned in the printing process (yes, I love the smell of ink in a press room) as well as web production. Adobe CS2 is my toolset of choice.

WEBSITES

If you want a website, Do you have existing specs to your project and know what you want? Great. That expedites matters and reduces your cost. Or do you need help in defining your specifications? Depending on the complexity of your project, I'm also available as a project manager role, to thoroughly review the possibilities through a discovery phase involving research and creative problem solving to culminate into a proposal focused on meeting your goals on time and within budget. The proposal would include detailed specifications, the process involved, costs, and a schedule. However, I'm a graphic designer foremost. Project managemet is an added value service..

Once a web proposal is approved with a sign-off, we move into the design phase. Any specified supporting material will be created or gathered at this time... photography, copywriting, 3rd party artwork, mailing lists etc. Hosting is set up for web projects. Then prepare your self for the "WOW" factor. At first this includes screenshots, and initial concepts or "looks" to your particular project.

Once the look and design of the site is approved, it's down to the nuts and bolts of production. Web pages are laid out, built, coded and debugged. Then one final approval is all that's left before going live.

SEE WEB PORTFOLIO

LOGOS

My specialty! Check out this page dedicated to "8 steps to logo development." or see the LOGO PORTFOLIO .

PRINT WORK

Little bits of knowledge go a long way,...

Did you know that the resolution for a newsprint ad is lower than that of a glossy magazine? Did you know that if you send an image to a newspaper that's higher resolution than needed, your image will print dark? Also, if you send a file in RGB to the press it'll just print out on the black plate? That can be very dissapointing and a costly mistake once it gets on a very expensive press.

Printing ink has seeped into my blood. I love the smell of the press room, the feel of paper, and the subtlety of a spot varnish. Having started in a print shop while in college, handing plates to pressmen, back when they still did galley paste-ups, and having worked later doing digital pre-press at a commercial printer, I know what works and what to avoid when it comes to print. I also do what I can to keep up with current technology where I rely on some savve print reps to keep me educated. Some things stay the same, but other things in the industry changes constantly.

Once your design(s) is approved, it is fine-tuned, proofed, and pre-flighted... after which I would ask for one last sign-off or written approval before sending to the printer. If you coordinate the printing yourself, I'd recommend getting a proof from them as well. It's most cost efficient to be extra careful and catch any problems at all before it goes on the press.

Overall, high standards in project management and a diligent desire for quality control insures my clients and their clients the very best service.

SEE IDENTITY PORTFOLIO.

Contact me any time for a personal consultation.

352-978-6754
or email me.

I look forward to speaking with you.